Websites like are using custom build images for their website and mobile apps for a houseshare search.
These custom images are cheap yet effective for providing a unique branding for the website. The design needs to be long term and in sync with your audience while considering your budget.
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This branding needs to extend from your website, mobile applications, Facebook page Twitter account and your Squidoo page. The branding needs to be consistent yet in line with the audience and the product you are advertising.